How long should I run a campaign / ad set without success before I determine it a failure and move on?
Talk about 2-4x CPA rule.
Consider the amount of time - are you in the Learning Phase, have you run for a week?
Consider at-bats - have you gotten enough impressions to know if the ad stinks, enough clicks to know if the audience won’t convert?
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Talk about 2-4x CPA rule.
Consider the amount of time - are you in the Learning Phase, have you run for a week?
Consider at-bats - have you gotten enough impressions to know if the ad stinks, enough clicks to know if the audience won’t convert?
To view this lesson, visit
To view this full free course, visit
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